In the digital era that focuses on all things paperless, it might seem like the traditional business card is irrelevant, however it couldn’t be further from the truth. While the use for the business cards may have changed in recent decades, it’s still an important tool for any business person to have in their arsenal. There are many reasons why business cards are important, and professionals will continue to find them useful in the coming years.
Why Business Cards are Important
Business cards make it quick and easy to communicate with new clients. Business cards include a lot of important contact information — and it can be cumbersome to verbalize a business phone number, mobile phone number, fax number and e-mail address. Business cards are the quickest and most efficient way to provide vital information to another business person.
Business cards are a visual representation of your brand and allow you to make a strong first impression with another professional. A logo, photograph or keyword can be used on your business card in order to make a statement about your business, your career and your professional goals.
Business cards add legitimacy to your position and to your business. If you do not have a business card, another client might think that you don’t take yourself, your position or your company seriously.
Business cards are still an accepted and expected part of the 21st century business world. Whether you are going to an out-of-town conference, a networking event or a business lunch with new clients, you will be expected to have business cards on hand to distribute. It may seem outdated and antiquated, but the business card is still important.
Most professionals in the business world come equipped with digital tools, apps and products that simplify their lives. However, while a smartphone is handy and can be loaded up with hundreds of apps that improve efficiency and productivity, it’s simply not as powerful as a small business card tucked into a person’s pocket.
Business owners and managers should still make business cards a priority, and create them for each employee who works for them. Young entrepreneurs should be encouraged to design cards that showcase their personality, their passion and their drive. The business card is and will remain an important part of professional life in the 21st century. To order your next set of business cards visit UNITY GRAPHIC today.
