Job Description

Job Description

Job Description

Salary: $70,000 - $105,000

At The Pinnacle Companies, we're more than just a business; we're a family that thrives on enhancing the lives of others. As a world-class leader in the lifecycle of luxury vacation homes, we excel in architecture, construction, interior design, property management, and vacation rentals. Our culture is our crown jewel - professional yet personal, bold yet humble, and always evolving. We're not just doing business; we're living life together, making meaningful impacts every day.

Not everyone is meant to work here and thats okay. Pinnacle is a place for people who take pride in their work, who bring their whole selves to the table, and who believe excellence and optimism arent simple acts, but daily habits. Were looking for people who lean into challenges, own their outcomes, believe in the possible, and show up for their community.
If youre looking for a job, youll find thousands.
If yourelooking for a place to grow, contribute, and push your own limits, you might belong here.
The question is simple: Are you someone who thrives where expectations are high, accountability is real, courage is celebrated, and relationships run deep? If so, wed love to meet you.

The Role:

Storytelling isnt a tactic, its our heartbeat. Every home, every design, and every person has a story worth telling. Your role is to find it, craft it, and share it in a way that inspires our clients and elevates our presence in the markets where we live, build, and design. This grounds the role in purpose, not just output. You'll be the storyteller, trend-spotter, and community builder who can make people feel something when they see our content. Youll be the heartbeat of Pinnacles online presence, curating the visual and emotional story that brings our brands to life. This role blends creativity and analytics with personality and pulse, not just making our feeds beautiful, but alive. If you live for aesthetics, energy, culture, and connection this is your playground.

Key Responsibilities:

• Story Mining & Narrative Strategy: Proactively seek out stories across our businesses from projects and people to process and place. Turn them into powerful digital narratives that spark emotion, showcase expertise, and elevate brand perception.

• Content Creation & Creative Direction: Plan, produce, and publish content for Instagram and other emerging platforms. Capture photos and video, write captions, and collaborate with creative partners to deliver visually stunning, story-driven content that reflects our lifestyle and design ethos.

• Influence & Brand Growth: Identify and manage partnerships with influencers, photographers, and aligned brands. Lead social campaigns that expand awareness in luxury resort markets, drive engagement, and attract future clients and collaborators.

• Community & Engagement: Own our online community. Engage daily with followers, comments, and DMs in a warm, human, and slightly witty voice. Create opportunities for audience interaction, surprise-and-delight moments, and user-generated storytelling.

• Performance & Evolution: Monitor metrics across platforms to understand what resonates most. Translate data into creative adjustments, refine content strategy, and continually elevate how we show up digitally, with both intention and personality.

Qualifications:

• 35+ years of experience in social media, content, or digital brand management.

• Proven success growing and engaging audiences through strong creative direction and storytelling across multiple platforms.

• Demonstrated skill in content creation, writing, visuals, and video, with a portfolio that showcases creativity and measurable impact.

• Deep understanding of social platform algorithms, analytics, and the balance between paid and organic growth.

• Exceptional communication, storytelling, and creative problem-solving abilities.

• Strong grasp of brand voice, aesthetic sensibility, and emerging digital and influencer trends.

• Experience using social scheduling, listening, and reporting tools to drive strategy and insight.

Why Join Us:

• Be part of a culture that's professional, yet personal; bold, yet humble.

• Work in an environment where your contributions directly enhance the lives of others.

• Join a dynamic, forward-thinking team that values innovation and continuous improvement.

• Embrace the joy and fulfillment of working with a close-knit team that's more family than colleagues.

What We Offer:

• Compensation ranges from $70,000 - $105,000 based on experience & skill level.

• Enjoy 3 weeks of Annual Paid Time Off.

• Make a difference with 16 Paid Volunteer hours, aligning with our ethos.

• Comprehensive Medical and Wellness Benefits including a 100% Employer Paid Health Insurance plan, with options to enroll in Dental, Vision, Short and Long-Term Disability, and Life Insurance plans.

• An annual invitation to become part of our story through our Employee Stock Ownership Program.

• Memorable events and experiences like an annual trip to Mexico, turning team members into lifelong friends.

• Tools and Technology Reimbursement including a $500 Annual Tool Reimbursement, monthly $50 Cell Phone Reimbursement, and Mileage Reimbursement when applicable.

Join An Award-Winning Culture and Business:

This is not just a job, it's a calling. A calling to be part of something bigger than yourself. To be a leader in an ever-evolving landscape. If you are ready to make an impact, to be more than just an employee but a contributor to a legacy, we invite you to apply now and become a part of our story.

Established in 2005, The Pinnacle Companies is the parent company of Pinnacle Mountain Homes, Collective Design, Collective Architecture, Pinnacle Lodging, and VisitBreck.

• Our businesses have been recognized locally and nationally including:
• Outside Magazines Top 50 Best Places To Work 2024
• Inc. Magazines Best in Business 2023
• Builder Magazines Americas Best Builder
• The NAHBs Best in American Living
• Mountain Livings List of Top Architects and Designers
• Summit Chambers Best Place To Work
• Colorado Companies to Watch

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