Job Description

Job Title: Social Media Content Creator

Location: Austin, TX (On-Site)

Job Type: Full-time in office/ Onsite

Overview

Rhino USA is looking for a creative and skilled Social Media Content Creator to capture, edit, and publish engaging short-form videos for TikTok, Instagram, Facebook, and YouTube Shorts, focusing on reach and community engagement. This role involves producing organic and paid ad content in collaboration with the marketing team. Support for long-form video, including filming at our project site (~25 mins SE of Austin), is a bonus. Must be Austin-local and comfortable filming on-site and in the field with vehicles, gear, and team members.

Key Responsibilities

• Concept, film, edit, and publish high-performing short-form videos across TikTok, Reels, YouTube Shorts, and Facebook.
• Develop trend-aware concepts aligned with off-road culture and Rhino’s brand voice, capturing product demos, BTS moments, team updates, events, and lifestyle content.
• Create paid ad variations (POV + product-focused) and collaborate with the marketing team on hooks, messaging, and visual tests.
• Film in-office, on-site, at events, and in the field while aligning with social calendars and optimizing for reach and engagement.
• Support filming at our Austin project site, capturing updates and milestone moments, with occasional long-form assistance as a bonus.
• Maintain strong lighting, sound, and composition standards, stay ahead of trends, organize footage, and contribute new ideas weekly.

Qualifications

• Proven experience creating short-form content for TikTok, IG Reels, and YouTube Shorts (portfolio required).
• Strong video editing skills in mobile apps (CapCut, VN) or desktop software (Premiere Pro, Final Cut, CapCut, or DaVinci).
• Ability to shoot high-quality video using both smartphone, camera setups and drones.
• Solid understanding of camera, audio, and lighting equipment; eager to keep learning.
• Comfortable being behind or in front of the camera as needed.
• Fast, creative, resourceful — able to turn ideas into content quickly.
• Bonus: Long-form YouTube experience.
• Bonus: Off-road, outdoors, motorsports, automotive, or action-lifestyle experience.

What We’re Looking For

We want someone who:

• Lives and breathes short-form content
• Understands why a video hooks viewers (and why it doesn’t)
• Brings energy, creativity, and hands-on execution
• Thrives in fast-paced environments with daily filming
• Can step into long-form storytelling when needed
• Is excited to bring Rhino USA’s world to life across platforms
• If you love capturing real moments, telling dynamic stories, and creating videos people actually want to watch — this role is for you.

Compensation/ Benefits:

• Base Salary: $60,000- $65,000
• Discretionary Performance Bonus: Paid out of company profits based on individual and company performance.
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement plan with company match program
• Paid time off (PTO) and sick leave
• 8 paid company holidays
• Employee product discounts and growth opportunities within a fast-scaling organization

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