Marketing Director Job at Bath Planet, Grand Rapids, MI

YmtmN2xwdVZUYitQOUt2QVorSzlOQW9zRXc9PQ==
  • Bath Planet
  • Grand Rapids, MI

Job Description

Job Description

Job Description

Marketing Director
Bath Planet of West Michigan
📍  Full-Time | Grand Rapids, MI Company Overview
Bath Planet of West Michigan is a premier provider of high-quality, affordable bath remodeling solutions. Known for exceptional craftsmanship and customer service, we are a fast-growing company seeking an accomplished and strategic  Marketing Director to lead our marketing operations and drive sustained business growth through targeted lead generation initiatives. Position Summary
The Marketing Director will play a critical leadership role, overseeing the strategy, execution, and performance of all marketing initiatives. This individual will be responsible for generating consistent, high-quality leads through a combination of field marketing, event management, call center coordination, and multimedia advertising.
We are looking for a data-driven, results-oriented marketing professional with proven success in both traditional and non-traditional lead generation channels—particularly within the home services or remodeling industry. Key Responsibilities

  • Lead, manage, and develop the marketing department, including canvassing teams, event staff, and internal personnel.
  • Design and execute a comprehensive, multi-channel marketing strategy focused on generating qualified leads and appointments.
  • Oversee a high-performing  canvassing  program, ensuring consistent performance and measurable results.
  • Direct the planning and execution of  home shows, expos, and community events , ensuring strong brand representation and lead capture effectiveness.
  • Collaborate closely with the  call center to align on lead flow, scripting, and campaign performance.
  • Manage advertising initiatives across  traditional channels (TV, radio, print, direct mail) and  digital platforms (Google Ads, Meta, programmatic, etc.).
  • Monitor, analyze, and report on key performance metrics including cost per lead (CPL), conversion rates, and return on marketing investment.
  • Ensure brand consistency and quality across all marketing touchpoints.
  • Identify new opportunities for market expansion and campaign innovation.
Qualifications
  • Minimum of 5 years’ experience in a senior marketing role, preferably within the home remodeling, home improvement, or related consumer services industries.
  • Demonstrated success in managing a diverse array of marketing initiatives, and direct-response advertising.
  • Strong leadership skills with experience in team development, vendor management, and cross-functional collaboration.
  • Deep understanding of marketing analytics, budgeting, and performance measurement.
  • Proficiency with digital marketing platforms, CRM systems, and lead tracking technologies.
  • Excellent communication, organizational, and project management skills.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field required.
To Apply
Interested candidates should submit a resume and cover letter detailing relevant experience.

Powered by JazzHR

uidnWZdLDX

Job Tags

Full time,

Similar Jobs

Addison Group

Graphic Designer Job at Addison Group

 ...We are seeking a highly professional Graphic Designer with a strong corporate background and a refined design sensibility. This role supports highvisibility projects and requires someone comfortable working directly with sophisticated, highend clients across industries... 

Preferred Care at Home of Miami Beach

Home Health Aide (HHA) Job at Preferred Care at Home of Miami Beach

Home Health Aide (HHA)Home health aides act as a bridge to independent living for many seniors as well as those with disabilities who may also require assistance with activities of daily living. From monitoring a clients vital signs and physical or mental condition,... 

GreatAuPair LLC

Senior Caregiver Job at GreatAuPair LLC

THE LOCATION IS SWEDEN - SOUTH NEAR MALMO. IF you're not in Copenhangen, DENMARK or Malmo, SWEDEN it probably is not a fit. Thank you! First job is to begin with a checkin and greeting and assess the situation--her needs/care and we go from there. This is her son posting...

Vista Staffing

Locum Tenens Physician Assistant - Emergency Medicine Job at Vista Staffing

 ...Job Description Vista Staffing is seeking a Physician Assistant Emergency Medicine for a locum tenens job in Meridian, Mississippi. Job Description & Requirements Specialty: Emergency Medicine Discipline: Physician Assistant Duration: 13 weeks Employment... 

Park 66 Corporation

Entry Level Brand Ambassador Job at Park 66 Corporation

 ...Position Overview We are seeking a confident and outgoing Entry Level Brand Ambassador to represent our clients during events and...  ...Paid time off and holidays. Professional development and growth opportunities. Dynamic and creative work environment....