Job Description

Head of Marketing Bookit.com

Bookit is revolutionizing the travel and rewards industry with a nextgeneration B2B2C super app. The company offers consumers savings up to 70%, universal rewards points, and support for more than 3,000 cryptocurrencies.

Base pay range: $175,000 $190,000 / yr

Location: Miami (hybrid preferred); remote considered for highly qualified candidates.

Overview

You will be a strategic, datadriven leader who champions marketing at Bookitfrom driving D2C growth on Bookit.com to helping brand partners implement the whitelabel platform.

Key Responsibilities

• Craft an integrated marketing strategy for B2B2C whitelabel partnerships and directtoconsumer membership growth.
• Translate business objectives into quarterly plans aligned with company performance targets across acquisition, engagement, and retention.
• Build, mentor, and scale a highperforming marketing team starting with a handson launchphase approach.
• Lead annual planning, forecasting, and budget management for marketing functions.
• Own the commitment curve, managing datadriven strategies that improve CAC/LTV and member engagement.
• Partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.
• Oversee paid and organic customer acquisition across channels to drive adoption of the Bookit.com platform.
• Develop reporting frameworks for ongoing performance visibility and advise product team on data dashboards.
• Develop and refine brand positioning, messaging, and creative direction for both B2B and D2C audiences.
• Manage content and editorial strategy to support SEO, AIsearchoptimized discovery, and early demand generation.
• Oversee public relations through an outside agency and ensure consistent brand experience.
• Collaborate with Sales, Product, and Experience teams to support enterprise partner integrations and product launches.
• Lead comarketing and promotional initiatives with partner brands, platforms, and influencers.
• Work with Finance and Operations to forecast marketing ROI and manage spend efficiently.

Qualifications

• 7+ years of marketing experience, including digitalfirst platforms, online marketplaces, travel booking, rewards, or commerce technology companies.
• Prior experience working inside an online travel booking platform or marketplace (e.g., Expedia Group, Booking Holdings).
• 35 years of experience as a senior marketing leader with responsibility for growth, gotomarket execution, and team leadership.
• Experience supporting B2B2C or whitelabel SaaS platform marketing and enterprise partner gotomarket initiatives.
• Deep expertise in growth and performance marketing with mastery of multichannel acquisition and retention.
• Experience building and leading teams through highgrowth phases, ideally from SeriesA to scale.
• Strong understanding of brand development, positioning, and creative direction, particularly in earlystage contexts.
• Proficiency in marketing analytics, attribution, CRM, and automation tools.
• Excellent communication and leadership skills; ability to inspire teams and influence crossfunctionally.
• Entrepreneurial, resourceful, and comfortable executing in fastpaced, ambiguous environments.

Bonus

• Familiarity with loyalty, rewards, fintech, or digital payments ecosystems.
• Exposure to cryptoadjacent or alternative payment platforms.
• Spanish language proficiency.
• Miamibased.

Benefits

• Health care plan (Medical, Dental & Vision) available after 60 days of employment.
• Flexible/Unlimited PTO with manager approval.
• 401(k) plan eligible after 90 days of employment.
• Collaborative culture with industry veterans and missiondriven builders.

Bookit is an equalopportunity employer. We strive to create an inclusive workplace where contributors of all backgrounds feel welcomed and valued. We do not discriminate against applicants or employees based on racial identity, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, or genetic information.

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